Red meal network reported that, according to poison second financial news, recently, a Shanghai netizen said a net red barbecue store in the "characteristics of fat and thin" barbecue meat within four months from 30 yuan to 48 yuan, an increase of 60%, triggering netizens on the catering price hike hot discussion.
The brand is located in Shanghai, the staff of a store said, did increase the price, and there is no longer "half" of the statement, have been uniformly renamed "small portions". Before the "half" of the portion is 65 grams, but in fact will be in accordance with the 80 grams of meals, and now the "small portion" of the standard for 80 grams. The name has changed, the weight change is not big.
Subsequently, the reporter questioned why in January when the half-portion of food or 30 yuan, but now rose to 48 yuan? The staff said, prices are rising, the purchase price of ingredients is also rising, so catering prices are normal, I hope we can understand.

Price increases have always been a sensitive topic in the restaurant industry.
Can we all really understand price increases? Some netizens said that they do not understand, so they choose not to consume. Some netizens also said that although they expressed understanding, they also quite understand their wallets. It can be seen that consumers are very sensitive about price increases, and to a certain extent, it may also affect consumers' desire to consume.
Regarding the price increase, in the opinion of reddishdining.com, it is necessary for food and beverage stores to do a multi-faceted measurement. Food and beverage stores to control the price increase in a reasonable range, but also pay attention to the price increase techniques, such as the use of multiple, small upward adjustment of the price of food, so that consumers have a process of acceptance.